Privacy Policy

Introduction

Tru North Property Partners ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, contact us, or interact with our services.

1. Information We Collect

We collect information you provide directly to us, including:

• Full name
• Phone number
• Email address
• Property address and details
• Property type and condition information
• Timeline for sale
• Any other information you choose to provide

2. How We Use Your Information

We use the information we collect to:

• Evaluate your property and provide fair cash offers
• Communicate with you about your property sale
• Schedule property visits and consultations
• Process transactions and close sales
• Send text messages and SMS communications (with your consent)
• Follow up on your inquiry promptly
• Improve our services and customer experience
• Comply with legal obligations

3. SMS and Text Message Communications

SMS Consent Agreement: By providing your phone number through any form or chat on this website, you provide your express written consent specifically to Tru North Property Partners (and no other party) to contact you via SMS/text messages at the phone number provided. This consent covers messages regarding your property inquiry, cash offer, transaction updates, and appointment reminders.

• Message and data rates may apply according to your wireless plan
• Frequency: Messages will be sent as needed for your transaction (typically 1-5 messages per week)
• To opt out of future text messages, reply "STOP" to any message. We will process your opt-out request within 10 business days
• For assistance, reply "HELP" or contact us at (916) 396-0811
• Consent is not a condition of purchase — you may choose to call us directly instead
• SMS Data Handling: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. We use industry-standard security measures to protect your information
• Consent Not Required: SMS consent is not required to receive our services. Consent to marketing messages is voluntary and not a condition of purchase or service
• We comply with the Telephone Consumer Protection Act (TCPA) and all applicable federal, state, and local telecommunications laws, including state-specific regulations in all states where we operate
• We maintain records of your SMS consent as required by applicable federal and state regulations

4. Information Sharing and Disclosure

We do not sell or rent your personal information to third parties. We may share information with:

• Our team members who need it to serve your transaction
• Legal professionals, title companies, and closing agents to facilitate sales
• Service providers who assist with our operations (under confidentiality agreements)
• When required by law or to protect our legal rights

5. Data Retention

We retain your personal information for as long as necessary to serve your needs and fulfill the purposes outlined in this policy. After a transaction closes, we maintain records as required by law. You may request deletion of your information at any time by contacting us.

SMS Consent Records: Records of your SMS consent (including the method of consent, date, and phone number) are retained for a reasonable period in accordance with applicable TCPA regulations and industry best practices.

6. Data Security

We implement reasonable security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no transmission over the internet is completely secure. We cannot guarantee absolute security of your information.

7. Your Privacy Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Opt out of marketing communications
• Opt out of SMS/text messages by replying "STOP"

8. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience:

• Essential Cookies: Required for core website functionality, including form submissions, chat widgets, and booking calendars powered by our CRM platform (GoHighLevel)
• Third-Party Cookies: Our embedded forms, chat widget, and scheduling tools may set cookies from their respective service providers to maintain session state and functionality. See GoHighLevel's Privacy Policy for details on their data practices

You can control cookies through your browser settings. Disabling cookies may affect the functionality of certain features, such as our chat widget and contact forms. For more information on managing cookies, refer to your browser's help documentation.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before providing any information.

10. Children's Privacy

Our services are not directed to children under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected information from a child without verifiable parental consent, we will delete that information promptly.

11. TCPA Compliance

We comply with the Telephone Consumer Protection Act (TCPA) and all applicable telecommunications laws:

• We obtain express written consent before sending any SMS messages
• We maintain an internal do-not-call list and scrub against the National Do Not Call Registry
• We honor all opt-out requests within 10 business days
• We include our company identification and callback number in all messages
• We use SMS only for transaction-related communications unless you separately opt in for marketing
• Our messaging platform is registered under the 10DLC (10-Digit Long Code) industry standard for business-to-consumer messaging

12. AI-Assisted Communications

Tru North Property Partners may use AI-powered tools, including chatbots on our website, to assist with initial inquiries and provide information. When interacting with our AI chat assistant, you may be asked to provide your phone number and property details. AI-generated responses are intended as general guidance and do not constitute a formal offer. A team member will follow up personally for all property evaluations and cash offers.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the "Effective Date" at the top of this policy. Your continued use of our services constitutes acceptance of the updated policy.

14. Contact Us